Step 1 · Strategy
Find the leaks and the opportunities
We pull apart your current marketing, find where money is leaking and where the growth is, then build a plan around your business's strengths.
Meta & Google ads for growing businesses
Stop wasting money on ads that don't convert.
We plan, test and scale paid ads that turn ad spend into real sales and leads. And you'll always know exactly what you spent, what you made and your profit.
- Free, no-obligation call
- Specialists, not generalists
- Clear reporting
Meta + Googleads under one roof
Spend → Revenue → Profitin two clicks
Trusted by Australian businesses
DRAFT: client logos go here once Michael confirms which clients are OK to show
Sound familiar?
Paid ads shouldn't feel like a guessing game.
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Spend going up, sales aren't
You're paying for clicks and reach, but it isn't turning into customers you can point to.
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No idea what's working
Reports full of vanity metrics, and no straight answer on what you actually made back.
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No time to do it properly
Testing creative, audiences and copy is a full-time job, and you've got a business to run.
What we do
One thing, done properly: paid ads that pay for themselves.
No "full-service" fluff. We focus on the channels and the work that actually move revenue.
Meta ads
Facebook and Instagram campaigns built around how your customers really behave, from first click to sale.
Google ads
Search and Performance Max campaigns that catch people at the moment they're ready to buy.
Creative testing
A steady pipeline of new ads, hooks and angles, tested systematically so the winners get the budget.
Tracking & reporting
Pixels, conversions and analytics set up properly, so every dollar is measured and every report is honest.
Our process
End the guesswork and start winning
It starts with a rapid 90-minute, no-fee onboarding session, then three simple steps.
Step 2 · Execution
Test fast, keep what works
Creative, audiences and copy are tested systematically, so we zero in on what drives your most profitable results without wasting budget.
Step 3 · Scale
Take the lid off
Once campaigns are dialled in, we scale the winners for consistent leads and sales, with the numbers to back every decision.
Meet your growth architect
Hi, I'm Michael.
I started Monday Social because too many businesses were paying for ads they couldn't measure, run by agencies that couldn't explain them.
When you work with us, you work with someone who's hands-on in your account, not a junior three steps removed. We hold ourselves to a simple standard: your results are our results.
DRAFT: add 1-2 lines of Michael's real background (years in paid media, brands worked with)
Michael Potts, Founder
Results
What clients say
DRAFT: testimonial or result from an approved client (e.g. cost per lead or return on ad spend)
Client name, BusinessDRAFT: second testimonial or case study
Client name, BusinessFAQ
Questions, answered
What happens on the discovery call?
We'll talk through your business, your goals and what you're doing with marketing right now. You'll come away with an honest view on whether paid ads are the right move, and what we'd do first. No pressure and no obligation.
Which platforms do you work with?
Meta (Facebook and Instagram) and Google (Search, Performance Max and YouTube). We'll recommend the mix that suits your customers and budget.
How much does it cost?
DRAFT: Michael to confirm - either a "from $X per month" price, or "it depends on scope; we'll quote after the discovery call".
Is there a minimum ad spend or lock-in contract?
DRAFT: Michael to confirm minimum ad spend and contract or notice period.
How quickly will I see results?
The first few weeks are about testing and learning what works for your business. Every business is different and results will vary, but you'll see clear reporting from day one, so you always know where things stand.
Will I own my ad accounts and data?
Yes. We work inside ad accounts that belong to you, and you keep full access to them, your pixel and your data.
Ready to make your ad spend work harder?
Book a free discovery call. We'll do a deep dive together and tell you honestly whether paid ads are right for your business.
Book your free call →